This process generally begins with a determination of a reasonable asking price. Angie can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are the key factors in getting your property sold at the best price, quickly and with minimum hassle. If the property has not sold after a reasonable length of time but other similar properties have sold, then the asking price may need to be reduced. Angie does not like reducing her
listing prices and tries to avoid wasting the time of her clients.

The following are the benefits you can realize through accurate pricing of your home.

• Attracts higher offers because buyers are less likely to make low offers out of fear of losing a good home.
• Less inconvenience for you because your home will sell faster and you will not have to make as many arrangements for showings such as keeping the home extra spotless, making child and pet arrangements and so on.
• Increased salesperson response because when a salesperson gets excited about a home and its price, they make special efforts to contact all of their potential buyers.
• Exposure to more prospects is a result of pricing your home at market value; you open your sale to more people who can afford the price.

CONDITION OF PROPERTY

If the property should show poorly or have major defects, which cannot be corrected, or are not corrected, a sale may not take place until the defects are corrected or until the selling price is adjusted to compensate for them.

TIMING

Timing is the condition of the real estate market at the time of the sale Supply and demand are the factors influencing whether it is a "Seller's" market of a "Buyer's" market. Neither the seller nor the salesperson can change the condition of the market at the time the property is for sale. It must be accepted for what it is.

COMPETITION

Every buyer makes their decision about which home to buy, how much its worth (by their other choices) at the time they buy. The supply of other homes that the buyer will compare to your home is constantly changing each week and month. The current Competition always affects the buyer's opinion of your property and what they think it is worth. So the question is: What will be the buyers' other choices at the time they are viewing your property?

MARKETING

The next step is a marketing plan. Often, Angie can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. Angie acts as the marketing coordinator - disbursing information about your property to other real estate agents through a Multiple Listing service or other cooperative marketing networks, open houses for agents, etc. to benefit their clients' needs.

Advertising is a part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market place. Overexposure of property in any media may give a buyer the impression the property is distress or the sell is desperate, Angie will know when, where and how to advertise your property.

SECURITY

When a property is marketed with Angie you do not have to allow strangers into your home. They will generally pre-screen and accompany qualified prospect through your property.

NEGOTIATING

The negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buyer process. Angie can help you objectively review every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing - a lot of possible pitfalls. Angie can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

Monitoring, Re-negotiating and Closing Between the initial sales agreement and closing, questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Angie can objectively help you resolve these issues and move the transaction to closing.